![]() ![]() ![]() Jacques also confronts the men who say they are combating our most deep-seated fear - of age and decline. ![]() At the Beverley Hills pad of multimillionaire marketer Rohan Oza, he hears how Oza's connections to celebrities helped propel VitaminWater into the soft drink stratosphere, despite the fact that the product's health claims have been called into question. At the remote chateau of French anthropologist Clotaire Rapaille, Jacques learns how our sense of fear drives us in ways many of us do not understand - and how Rapaille's insights have helped companies sell us everything from SUVs to cigarettes. He also meets some experts who have turned this knowledge into an art form, helping manufacturers make billions from our anxieties and insecurities. Visiting a neuroscience lab, Jacques hears from a consumer psychologist about how our brains are much more responsive to negative than to positive stimuli. In the second of this three-part series, Jacques reveals how fear remains one of the most powerful drivers of our spending. Conditions of detention deteriorated appallingly with the invasion of the USSR by the Wehrmacht in June 1941 and in 1945, despite the victory over Nazi, the number of oppressed increased by tens of thousands of men, women and even children who often had no other fault than to have survived the Nazi occupation. In August 1939, after the signing of the German-Soviet pact, hundreds of thousands of Poles, Balts, Western Ukrainians and Moldavians joined some 2 million Soviet deportees in the Gulag camps. A spectacular showcase for the great terror unleashed in 1937, the Moscow trials concealed the extent of the repression that blindly fell on all of Soviet society and anonymous people. The number of deportees passed the one million mark in 1935. ![]() The NKVD, which succeeded the GPU, multiplies the camps. Glorified at the XVIIth Congress of the Communist Party, in 1934, Stalin launched major projects that would go down in history. 56:39 Part 2: Propagation: The Gulag in the turmoil of the "Great Terror" and war (1934-1945) ![]()
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